80% TVs Sold on Amazon India were Smart TVs

The Indian TV market is fast moving towards adopting smart TVs, mostly cheers to the fact that companies such as Xiaomi have popularised the idea of owning a smart TV and their depression pricing model take allowed more people to become into the segment.

Now, Amazon Republic of india has said that of all the TVs sold on its platform in the country in 2019, eighty percent were smart TVs. The argument comes from Amazon Bharat'south Category Leader for televisions, Garima Gupta, who said "In 2019, 80 percent of televisions sold on Amazon in India were smart TVs, a big increase from 2018 when the figure was 50 percent."

Even so, while nosotros all credit Xiaomi, and other (generally) Chinese brands for bringing about the smart TV revolution in India, Amazon India's information shows that major brands such as Samsung and LG still hold a strong place in the hearts and minds of Indian consumers.

Amazon is as well hoping to capitalise on this increase in smart Telly sales by bringing new features and experiences to its own Fire TV, and expand its Fire TV edition line-upwardly in the country. Speaking most Amazon's plans with Fire TV Edition televisions, Gupta was quoted as saying that Amazon India is "definitely looking to add new features and partners for the Burn TV Edition series, and are working with manufacturers to get more models out in 2020. We will exist bringing 4K-resolution Fire Boob tube Edition televisions as well."

Moving forward, Amazon Republic of india is aiming to further meliorate the ease of buying a smart TV online, and even facilitate meliorate render process for consumers. "In 2020, we are looking to improve the process of television returns for customers who face problems. We besides desire to bring scheduled deliveries to more pivot codes, as nosotros go along to improve our infrastructure. Tier 2 cities in India will exist a strong focus point for Amazon when it comes to Goggle box sales in 2020," said Gupta.